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12वीं के बाद.. डिज़ाइन एक करियर विकल्प

धारणाएं टूट रही हैं। ….. नित नए कीर्तिमान स्थापित किये जा रहे है…… आज का युवा २१वीं सदी का युवा है, अपनी कहानी खुद लिख रहा है, आज आपको १२ वीं का परिणाम पाकर बहुत ख़ुशी हो रही होगी, किन्तु उतनी ही व्याकुलता भी, कि अब आगे क्या करें? यही वो समय है, जब आपको सबसे ज्यादा सतर्क और सजग रहने की जरूरत है। यकीन मानिये, आपका एक सही फ़ैसला आपकी पूरी दुनिया बदल कर रख देगी

आप में से अधिकतर छात्र -छात्राएं सीमित करियर विकल्पों को लेकर असमंजस में होंगे, किस करियर को चुने …

क्यूंकि यहाँ सभी कहते कि हम बेहतर हैं, तो हमारा ये कहना है, कि बेहतर का फैसला कोई दूसरा क्यूँ करे? ये फैसला आपका है, ये हक़ आपका है! आप पूरी तरह समझें ,परखें, फिर कहें कि कौन आपको सही दिशा निर्देश दे सकता है ….सभी चमकने वाली चीज सोना नहीं है , हम आपको देंगे सही दिशा I

जुड़िये देश के सबसे बड़े अभियान से और बना दीजिए एक नया कीर्तिमान, अगर डिजाईन एक बेहतर विकल्प है आपके सामने,  हम हैं इस उड़ान में आपके साथ जहाँ पढ़ाई और तैयारी आपके आर्थिक स्थिति के आड़े नहीं आएगी क्यूंकि ……अब डिजाईन की तैयारी 50% स्पांसर्ड है डिजाईन समुदाय के द्वाराI यहाँ आपके मेन्टर होंगे NID, NIFT एवं और भी डिजाईन ALUMNI जो तराशेंगे आपके अन्दर के हुनर को I

                                    तो आईये हम सब मिलकर इस डिजाईन करियर को एक सही दिशा देते हैं I

DAD congratulates Design Aspirants of India

India's biggest community congratulates all the Design Aspirants across the nation on making it to the mains round of NIFT NID admissions 2019

Every year thousands of students appear for entrance examinations of National Institute of Fashion Technology, India and National Institute of Design, India. This year the first phase results have proven to be better than the past.
The community has observed that the coaching have been involved in promoting design at grass root levels which have brought a substantial change in the mindset of parents and guardians. Design and Fashion industry has seen changes in career prospects with the changing world. It is the need of the hour to make people aware of the facts about the industry. The course content of the design education has been changed in India, it is time to change the guidance techniques, tools and materials. 

DAD Think Labs offers community sponsored certified courses of NIFT Situation Test and NID Studio Test

First time in the history of India the courses that were just given in the coaching have been modified and enhanced to make it more fruitful. The courses have been made more interactive, personalized and innovative. The young minds need to be polished in their own way rather than just forcing their mind with a set of old rules and boring study materials.

Visit our DAD Think Labs and meet the researchers, NIFTIANS, NIDIANS and innovators of design.

Bihar-sources of inspiration for fashion designers
Bihar-sources of inspiration for fashion designers

A diverse land of creativity, innovation, tradition, art, culture & colors connecting it holistically to design.

Bihar-sources of inspiration for fashion designers

Bihar - The land of rich arts crafts and culture

“Bihar-sources of inspiration for fashion designers” There is much more to know about the Indian state Bihar rather than its unique dialect and the famous politician Lalu Prasad Yadav. The word Bihar is originally derived from the Sanskrit and Pali word Bihar meaning abode denoting the home of Buddhist Monks. It is the 3rd largest by population. It lies in the North East part of India, where plane split by river Ganga flowing from west to east. The 3 main regions converging the state are Magadh, Mithila, and Bhojpur, while Patna being its capital known as Patliputra, the historical capital of Indian subcontinent.

On 22nd March every year Bihar Diwas (Bihar Day) is observed meaning the formation of this state, observed as a  public holiday. On this very occasion let me enlighten you with some interesting facts of the state which also amazingly connect us with Design and sources of inspiration for fashion designers.

Who doesn’t know Ashok Stambh-The National Emblem of India?

Ashok Stambh is a huge source of inspiration which in itself is inspired by four Asiatic Lions standing back to back representing power, courage, confidence, and pride accompanied with a horse, a bull, and an elephant. The horse represents Buddha’s horse which he rode at the time of leaving the palace to discover the meaning of Life. The bull represents Buddha’s zodiac sign Taurus. The elephant signifies the Buddha’s conception (at the time of Buddha’s conception his mother dreamt that a white elephant has entered into her womb). The lion signifies the achievement of enlightenment. Designed with Sandstone, constructed as a pillar Ashok Stambh carries a chakra which probably was then seen as a Wheel of Law. And in the modern world, the chakra serves as the centerpiece of the Indian national flag depicting consistent growth and development.

Madhubani painting, Ashok Stambh and Lord Buddha

A university designed in approx 14 hectares of land, a storehouse of knowledge and UNESCO’s world heritage that took 3 full months to burn into ashes is a brawny example of Bihar’s architectural design. The architecture of one of the first universities in the world, ‘Nalanda University’ had one of the biggest libraries in the world. University had 10 temples, many classrooms, and a meditation center. The excavation revealed a row of monasteries of traditional Indian design – oblong brick structures with cells opening onto 4 sides of a courtyard with the main entrance on one side of a shrine facing the entrance across the courtyard. A beautifully curated architecture used red bricks generating a royal aesthetic appeal not in itself but the atmosphere and surroundings. It was a perfect amalgamation of all the design elements that even today stand in advocacy of the zeitgeist of ancient India. The management and research methodologies then followed are the best examples of modern day Design Thinking process which sources of inspiration for fashion designers.

The oldest temple of Hindus ‘Mundeshwari Devi’ dedicating Lord Shiva of his wife Shakti is also in Bihar. It gave a brand new style to the Architectural Design Industry that is Nagara style. This style of the temple was the earliest specimen of  Bihar. It consists of pyramid-shaped towers constructed of sandstone, seaplane or granite.

The state also holds significance because of its ancient monuments and Mughal emperor Sher Shah Suri, the Maner Sharif, Mahabodhi temple, Bodhgaya etc have magnificent architecture. India’s highest stupa ‘Kesaria Stup’ with a height of 32 m is also a contribution towards the architecture world.

The world famous Madhubani or Mithila painting is also a wonderful work of design that implies the depiction of natural motifs and themes of Hindu deities like Krishna, Rama, Shiva Durga etc has been originated in Bihar. Products designed with using Madhubani paintings have been ruling the international markets with their originality and aesthetic aura.

The creative Tikuli Art is also a great example of Design. Pieces of handwork are cut in various shapes to create brilliant art pieces and several other functional products for daily use.

The most important festival of Bihar, Chhat puja serves as a great exhibition of culture, traditional design and a classic example of Culinary Design. A festival devoted to Lord Surya (Sun) and Chhati Maiya is a peaceful trademark of religion with cognitive connections. The dressing, the accessories  (puja samagri) and the decoration gives a new of power to boost the design. On the day of puja women wear saree along with a unique deep shrek of vermilion from nose to the and of hair split and men wear kurta of dhoti both in saffron color avoiding leather in any form. The pooja samagris are very comfortable and distinctive. Apart from the traditional Design, Bihar’s women have also given a new form of dressing on the design fashion industry that is `seedha aanchal saree”. The traditional styling and looks have been used in making up several models for national and international fashion shows.

Modern Museum of Bihar uses design in a comprehensive manner which is seen as the grand sweep of history in the building. The values have been enhanced by manicured gardens and strategically placed elements serving as an interior design which advocates modern facilities such as climate control systems and security for the valuable artifacts inside. The spatial design has been dramatically used delivering asymmetrical structure developed using steel and large glass walls allowing to play natural lights and shade inside. The museum also has an amphitheater a state-of-the-art auditorium, a cafeteria called pot Belly that serves Bihar cuisine and several souvenir shops. There is also a children’s museum with interactive screens that take children on a trip to the wildlife sanctuaries of Bihar and inform them about other interesting nuggets of history from the state. It has transformed the concepts of communication design into physical reality.

Bihar state is a diverse land of creativity, innovation, tradition, art, culture & colors connecting it holistically to design and good sources of inspiration for fashion designers.

Content Writers:

Khushi Sharma and Shweta Kumari

Design Aspirants 2019, Student Design Researchers,

DAD India


holi story
Holi is an inspiration to the global Design and Fashion industry

While the Design and Fashion industry is busy researching for the colors of the next season, kids on the Indian roads spray the Pantone chips. Holi is a candid process of generating new colors everywhere and with new ways.

While the Design and Fashion industry is busy researching for the colors of the next season, kids on the Indian roads spray the pantone chips. Holi is a candid process of generating new colors everywhere and with new ways.

India is the land of festivals and Holi is one of these festivals celebrated in spring season. It has also spread  to other areas of Asia and parts of the Western world through the diaspora from the Indian subcontinent. It is the festival of colors and the festival of love which announces the triumph of the good over evil. It is also celebrated as a thanksgiving for a good harvest. It lasts for a night and a day, where people smear each other with colours and drench each other. It also involves spraying powder colour over each other for which a set of white kurta and leggings are worn by women and a set of white kurta and pyjama by men. Colour white symbolises peace of mind and chaste mind. As holi is a symbol of wiping all negativity within us, so what is better than white.

Holi essentially connects us with design through colours. Now you must be thinking how, so let me tell you that colours are one of the elements of design. Have you ever wondered why red colours incites fear while black signifies evil on our culture. Well this is because of the color theory different colors create different moods within us. Red, Yellow, Orange, Green, Blue and Pink these are the prominent colors of Holi each meaning something special in the Indian Holi psyche.

Hence India  perceives design on the form of fashion and colors very impressively. For worship of God or Goddess, for any festival celebration, for a wedding, for a birthday celebration, for a baby shower, for a funeral and even for receiving gifts, design in form of colors, lines, shapes, sizes, patterns, spaces, make an  important and meaningful stand.

India is the ‘Janani’ (mother) of design. The art and culture here reflects almost all the elements and principle of design appositely. And one of the most attractive example reflecting this is Indian fashion. Clothing in India not only changes depending on the climate but also depending on cultural tradition and festival of the people of each region, one of the most beautiful deep definition of fashion and design is the ‘Solah Shringaar’ of an Indian woman. Each ‘Shringaar’ on the body from top to bottom declare the power of design. The clothing here  encompasses the wide variety of Indian embroidery, prints, handwork and embellishment styles of wearing clothes. A wide mix of Indian traditional clothing and western style can be seen. The way each color symbolizes its meaning in the Indian attire, the same way each Indian attire symbolizes its meaning in the Indian psyche giving design a new perspective.

Resource persons


Khushi Sharma, Student Design Researcher

Design Aspirant, Patna

Design and Graphics

Pratim Mondal, Student  Design Researcher

Design Student

Animation Film Design, New Delhi



डिजाईन और नयी शिक्षा प्रणाली !!

इस धरती पर कदम रखते ही समाज से हमने बहुत कुछ लिया है, पर अब समय है कि अपने आप से एक सवाल पूछें कि हमने समाज को दिया क्या है ?

तो आइए, इसी सवाल का जवाब दे पाने के लिए हम अपने शख्सियत को और मजबूत करते हैं और एक ऐसे समुदाय का निर्माण करते हैं जहां से हम लोग एकजुट होकर इन सवालों का जवाब अपने आने वाली पीढ़ियों को देने में सक्षम हों |

समय बदलाव का है तो शिक्षा के तरीके में बदलाव क्यों नहीं ?

कहा जाता है और सच्चाई यही है कि किसी भी देश को आगे बढ़ाने में शिक्षा का सबसे बड़ा योगदान होता है, तो आइए हम अपने शिक्षा व्यवस्था को और मजबूत करते हुए एक ऐसे प्रणाली का निर्माण करते हैं, एक ऐसे नए तरीके का निर्माण करते हैं जहां से हम लोग अपने बच्चों को अपनी दुनिया में खुला छोड़ दें और उनको रचनात्मक आज़ादी दें | जहां से वे अपनी सोच का इस्तेमाल कर अपनी रचनात्मक प्रवृत्ति को और आगे बढ़ाते हुए देश के लिए एक सुनहरे भविष्य का निर्माण कर सकें |

इन्ही जरूरतों को आगे बढ़ाते हुए हम लोगों ने एक ऐसे समुदाय का निर्माण कर लिया है जहां पर डिजाइन एस्पिरेंट्स, डिजाइन एजुकेटर, डिजाइन प्रोफेशनल्स एवं डिजाइन से जुड़े स्टूडेंट्स भी शामिल हैं| डिजाईन एक ऐसी शिक्षा है जिसके बारे में अभी भी अलग-अलग धारणाएँ हैं | इसलिए हम लोग एकजुट होकर डिजाइन शिक्षा को जगह-जगह पहुंचाने और उससे होने वाले फायदे और उनको नहीं समझ पाने से होने वाले घाटे के बारे में लोगों को बताते हैं | इस डिज़ाइन जागरूकता अभियान के तहत हम बच्चों तक अलग-अलग माध्यम से पहुंचने के लिए प्रयासरत हैं | इस जागरूकता अभियान के तहत हम लोगों से घर-घर जाकर मिलते हैं और उनको डिजाइन से जुड़े हर जरूरी तथ्यों को बताते हैं| डिजाइन, विगत वर्षों में एक अच्छा करियर ऑप्शन बनकर उभरा है | अब आज वक्त है कि लोगों को डिज़ाइन के सही मायने बताए जाए और अगर कोई इसको अपना करियर बनाना चाहता है, उसको डिज़ाइन समुदाय में जोड़ा जाए|

पिक्चर : रंजित प्रसाद

DADs Design Stories

“If necessity the mother of Invention; then crisis is the father of Creativity”

Have you ever come across the word called ‘JUGAAD’ ? If not look for it and you will be surprised that you have already gone through several inventions in your daily life.

Here at DAD’s DESIGN STORY we document your JUGAAD, your creative efforts and showcase them to the world. So, if you are a junior thinker in school, an art practitioner, an idea generator, innovator, design aspirant, a design student, an entrepreneur with design background, a researcher at any level of any age or an explorer, we are here to communicate your struggle, experience and success to people.


Picture by: Ranjit Prasad, Independent Photographer and Traveler


We focus on the stories in making…..

History is made and it is not destined for sure and this can be understood by reaching out to the stories of curators. When life curates itself into a history we get several reactions; some watch and some act.  DAD is dedicated to act on the stories and bring them in front of the world.

The initiative itself is a page being curated into history.  Till date the potential of design has been mostly untapped. We as a design community are dedicated  to create a platform which works on a capacity building process and create a design led global economy. Our co-existence is to asses, showcase and set forth the awesome spark of awe inspiring innovation, creativity in every individual and co-create a change making scenario.

Our consistency for innovation, thinking  and their resounding global resonance is only maintained by the routes to bring the designers, researchers and thinkers community to a single platform for a free-flowing exchange of ideas and visions. Our PAN India presence brings the best and the brightest mind regardless of age, expertise, social strata to the golden screen they deserve.

We have envisioned the initiative as ‘DAD- Design Awareness Drive” under the aegis of “United Countryouths Foundation, Republic of India”. The DAD has initiated ‘THINK LABS’ based on the objectives of National design Policy, Govt. of India to promote Design at every level.  DAD Think Labs are envisioned to be constituted in schools, institutions and community centers across the nation with mission to introduce the ‘Basics of Design’ to foster innovation.

Our mission has been to tell design stories that matter, stories with heart, with drive, and that wouldn’t be possible without the passion of our team – they are the heart and soul of DAD Design Story. The drive to write, build, design, shoot, edit and publish these stories comes by getting inspired by you.

We hereby invite you to join the league and get your work published online in front of the world. We believe in the mantra of “You work We document”

Here are simple questions to be answered to develop the story:

  1. What exactly you are doing?
  2. What do you think is the common connection if you are doing several things at a time?
  3. What brought you such a decision, of what you are doing?
  4. What stage do you think you have reached that you planned?
  5. Can you discuss your background story in few lines?
  6. What change you are driving towards?
  7. Your achievements till date?
  8. Your teammates and supports till date?
  9. Whom do you owe your success to?
  10. What do you have to say to new generation and others?
  11. What is your attitude towards discipline?

Call+ Wats App:      +91 9304516169

Community Sponsored Design Education

Community Sponsored Design Education

The biggest community of Design is here with the sponsorship for Design Education. In past 12 years of our grass root efforts, research and capacity building process we

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Celebrating Womensday with the most valuable gift by the God - DAD​

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Food and Design

Design with Food The Design of the Food

“This above all: to thine own self be true,

And it must follow, as the night the day,

Thou canst not then be false to any man.”

― William Shakespeare, Hamlet

In the times when the world has been transformed by the #power_of_design, we bring to you the discussion where food meets design. The food designers all around the globe try to impress diner with new visuals, textures, colors, aroma, shapes , architecture, balance anything else they can think of. Innovation in food presentation lies when design creates uniqueness, beauty and surprise. Food design combines marketing and communication skills with sensitivity and the ability to manage design project methods catering to all the sensory organs.

It involves the use of design methodologies and design approach to create methods, spaces and processes where products are processed, distributed and consumed. They manage the design of equipment and tools used to prepare and consume food. Food design includes the process of design studies and research that generates new products related to food. This discipline is part of the industrial design and is in charge of the creation and design of food, parts of complex food products and in some way related to them. Food Design collaborates with different disciplines such as biology, genetics, anthropology, psychoanalysis, sociology, nutrition, research on sociability and social mediation and the history of culinary systems and forms of conviviality.

Design with food-the design of the food;

The metaphorical connotations shall be very clear if we look at it as an object, and working with it as though it were a design project taking on its usability, ergonomics, the logic of its industrializations, its shape, materials, naming, packaging and rituals of use.

50% Sponsorship- DAD Community

DAD's Design Community sponsored courses

DAD has made the world class Design Education affordable now by sponsoring 50%, 25% of the total fee

Where just a simple coaching that provides informal education without any kind of certification with huge amount of fee, we at DAD Think Labs bring to you the only certified short term course which is 50% sponsored by Design community across the globe. This course deals in art and craft and material handling with certification of basics in Design Research.


Design Research- Short term certificate course in Material Handling, Indian Crafts

Course Inputs

  • Introduction to Indian Traditional Crafts and their implications
  • Creative Ability Enhancement through Design Research, Design Thinking, Design Strategy, Design process
  • Material handling and exploration through Innovation Labs technique
  • Introduction to more than 50 materials of daily life
  • Implication of materials of daily use in lifestyle products
  • Conceptualization of ideas transformations into the executions
  • Talent exchange programs
  • Introduction to basics of computer aided designs
  • Creative Reading and writing skills
  • Basics of Indian craft and Design
  • Elements of Design


Can join NIFT, NID, IIT, CEED, UCEED, IICD, FDDI and other institutions



Design colleges More than 250 national, international and government approved institutions

Course Output

  • Can take up any material based design entrance examinations for further studies in more than 250 national, international and government approved institutions
  • Can join NIFT, NID, IIT, CEED, UCEED, IICD, FDDI and other institutions
  • Can  be assistants to design consultants
  • Can join event management companies

DAD as a community is dedicated to serve our future leaders of design fraternity. We support students by funding their education and by helping them to make smart financial decisions when it comes to their education. We invest in students so that they have a brighter future for themselves, their families and our community.

We welcome the young leaders of the new India to join the biggest community of Design and Innovation