“This above all: to thine own self be true,

And it must follow, as the night the day,

Thou canst not then be false to any man.”

― William Shakespeare, Hamlet

In the times when the world has been transformed by the #power_of_design, we bring to you the discussion where food meets design. The food designers all around the globe try to impress diner with new visuals, textures, colors, aroma, shapes , architecture, balance anything else they can think of. Innovation in food presentation lies when design creates uniqueness, beauty and surprise. Food design combines marketing and communication skills with sensitivity and the ability to manage design project methods catering to all the sensory organs.

It involves the use of design methodologies and design approach to create methods, spaces and processes where products are processed, distributed and consumed. They manage the design of equipment and tools used to prepare and consume food. Food design includes the process of design studies and research that generates new products related to food. This discipline is part of the industrial design and is in charge of the creation and design of food, parts of complex food products and in some way related to them. Food Design collaborates with different disciplines such as biology, genetics, anthropology, psychoanalysis, sociology, nutrition, research on sociability and social mediation and the history of culinary systems and forms of conviviality.

Design with food-the design of the food;

The metaphorical connotations shall be very clear if we look at it as an object, and working with it as though it were a design project taking on its usability, ergonomics, the logic of its industrializations, its shape, materials, naming, packaging and rituals of use.