The Launch of DAD Think Labs

Why DAD?

In a world driven by the fast-changing scenarios, it is only innovation and creative thought process that can help us survive. The world is based on the constant equation of demand and supply and we here are dedicated to simplifying the equation by design thinking process. To initiate the league, DAD- Design Awareness Drive is all set to incept DAD Think Labs in schools and institutions that shall serve as innovation centers and ‘Design Think Tanks’. The concept of DAD is based on the objectives of ‘National Design Policy, Govt. of India’.

Design Awareness Drive has launched one of the country’s largest design research center ‘DAD Think Labs’ in Patna on Wednesday, 10th of April 2019. The grand opening ceremony of ‘DAD Think Labs’ was inaugurated by Shri Anjani Kumar Singh (Ex-Chief secretary Govt. of Bihar, present senior advisor, CM Bihar) & Poornima Shekhar Singh (Vice principal A.N. College).

The grand inauguration commenced by the arrival of various dignitaries from Patna. The show was initiated with the welcoming speech by Mr. Suraj Kumar a design researcher, social entrepreneur, Co-Founder of DAD. Suraj believes that DAD Think Labs enables the young and fresh minds to connect with their own ideas, revise, rehearse and present it to the outer world. He also stated the DAD Think labs are here to empower society through innovative design awareness ecosystems for a design-led, global economy. He quoted that India very soon is going to be an international design hub, according to NAtional design policy, Govt. of India.

Shri Anjani Kumar Singh, Ex-Chief secretary Govt. Of Bihar, present senior advisor, CM Bihar & Poornima Shekhar Singh, Vice principal A.N. College

The chief guest praised the entire event a lot. He guided with his inspirational words and inspired to do better. The Chief Guest spoke about design and its connection with nature. He stated the beauty of nature is all due to a medley of design in it. The trees, flowers are all colorful and designed differently. The flora is designed differently from the fauna. He also stated that design seeks to attract, create desire and motivate people to respond to messages with a view to make an impact. He continued …Signage can be an essential component of Business’s overall marketing strategy. The designing of the Patna museum was a costly affair. The museum’s architecture is an innovation in architectural design. It took a lot of efforts and money to design the fixtures and signage for the museum. He finally concluded by saying that design has lots of scope in a state like Bihar.

Mr. Mukesh Kumar shared a presentation on Trapigo and delivered the various success stories. Five people laid the foundation of Trapigo with the help of innovation. Students of IIM Ahmedabad, IIT, NID and NIFT Delhi made an idea. This was to remove the flaws of Indian Railway. Suraj, Mukesh Udit, Suyash, and Lalit laid the foundation of Trapigo. Trapigo is the last mile ‘Business to Business’ logistics service provider for food products and other critical amenities such as medicines, travel, kits, handicrafts, etc. He explained further Trapigo is unique as it has specialized the technology to deliver articles to the traveling customers (moving on trains) apart from the usual static ones. Trapigo plans to cater all the key tier 1 and tier 2 cities in India and expand our services to locations of strategic importance to our customers.

They provide highly automated app-based services with the real-time order status, location tracking features and a live performance dashboard. Trapigo partners with vendors to add value in terms of business development and analytics.

The event also witnessed the famous trio siblings Puja, Pawan, and Sneha who are the innovators and creators of Artkala. The trio delivered a presentation on how artkala was established and their journey of making YouTube videos. The best part of the channel is that they transform the old and useless waste materials into a daily need for useful materials. They upload a new video every day. Every DIY tutorial is very easy and simple to follow, perfect for the novice, explained step by step and achievable at home.

It was followed by the presentation of the momento by the IIM Alumnus and entrepreneur Mr. Mukesh Kumar. The momento was handcrafted portraying the ethos of Indian Design using Lota which is a special mention in the ‘India Report’ drafted by Govt. of India in 1958. India Report is the foundation of India design education.

The design was in the air and everyone sat glued to the show. Many more dignitaries were present in the event. Design professional as well as socially active persuasive enhanced the exquisiteness of the show. The event was a huge hit.

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