Holi is an inspiration to the global Design and Fashion industry
While the Design and Fashion industry is busy researching for the colors of the next season, kids on the Indian roads spray the Pantone chips. Holi is a candid process of generating new colors everywhere and with new ways.
While the Design and Fashion industry is busy researching for the colors of the next season, kids on the Indian roads spray the pantone chips. Holi is a candid process of generating new colors everywhere and with new ways.
India is the land of festivals and Holi is one of these festivals celebrated in spring season. It has also spread to other areas of Asia and parts of the Western world through the diaspora from the Indian subcontinent. It is the festival of colors and the festival of love which announces the triumph of the good over evil. It is also celebrated as a thanksgiving for a good harvest. It lasts for a night and a day, where people smear each other with colours and drench each other. It also involves spraying powder colour over each other for which a set of white kurta and leggings are worn by women and a set of white kurta and pyjama by men. Colour white symbolises peace of mind and chaste mind. As holi is a symbol of wiping all negativity within us, so what is better than white.
Holi essentially connects us with design through colours. Now you must be thinking how, so let me tell you that colours are one of the elements of design. Have you ever wondered why red colours incites fear while black signifies evil on our culture. Well this is because of the color theory different colors create different moods within us. Red, Yellow, Orange, Green, Blue and Pink these are the prominent colors of Holi each meaning something special in the Indian Holi psyche.
Hence India perceives design on the form of fashion and colors very impressively. For worship of God or Goddess, for any festival celebration, for a wedding, for a birthday celebration, for a baby shower, for a funeral and even for receiving gifts, design in form of colors, lines, shapes, sizes, patterns, spaces, make an important and meaningful stand.
India is the ‘Janani’ (mother) of design. The art and culture here reflects almost all the elements and principle of design appositely. And one of the most attractive example reflecting this is Indian fashion. Clothing in India not only changes depending on the climate but also depending on cultural tradition and festival of the people of each region, one of the most beautiful deep definition of fashion and design is the ‘Solah Shringaar’ of an Indian woman. Each ‘Shringaar’ on the body from top to bottom declare the power of design. The clothing here encompasses the wide variety of Indian embroidery, prints, handwork and embellishment styles of wearing clothes. A wide mix of Indian traditional clothing and western style can be seen. The way each color symbolizes its meaning in the Indian attire, the same way each Indian attire symbolizes its meaning in the Indian psyche giving design a new perspective.
Khushi Sharma, Student Design Researcher
Design Aspirant, Patna
Design and Graphics
Pratim Mondal, Student Design Researcher
Animation Film Design, New Delhi